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My reaction (9gag 2012a) |
This week we discussed the move from empires based on geography and conquest (i.e. the Roman or British Empire) to a more subtle form of empire. That of Transnational Corporations such as Disney, Sony and Time Warner (Steven 2003:43); We were warned about the subversive effect these Corporations can have on our culture and beliefs, particularly if either of these are non-western (consider China’s move to a less centrally planned economy).
A Corporation that seems to be largely ignored, but with a massive influence, is the International Olympic Committee (IOC), the body that oversees the Olympic Games. The IOC’s Olympic charter lists the seven principles of Olympism, the first being:
Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities
of body, will and mind. Blending sport with culture and education, Olympism seeks to create
a way of life based on the joy of effort, the educational value of good example, social
responsibility and respect for universal fundamental ethical principles
(International Olympic Committee 2012:10)
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Porn or Sports? (Buzzfeed 2012) |
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The Imperialistic Gaze (9gag 2012) |
Reference List
9gag (2012), All of Them!, accessed 29 July 2012 <http://9gag.com/gag/4878457>
9gag (2012a), I'm so excited..., accessed 29 July 2012 < http://9gag.com/gag/4878542 >
Buzzfeed (2012), Olympics or Gay Porn?, accesseed 14 August 2012 <http://www.buzzfeed.com/stacylambe/olympics-or-gay-porn>
International Olympic Committee (2012), Olympic Charter, accessed 30 July 2012 <http://www.olympic.org/Documents/olympic_charter_en.pdf>
International Olympic Committee (2012), Olympic Charter, accessed 30 July 2012 <http://www.olympic.org/Documents/olympic_charter_en.pdf>
McDonald’s UK (2012), McDonalds, accessed 30 July 2012 <http://www.mcdonalds.co.uk/ukhome.html>
Steven, P. (2003), ‘Political economy: the howling, brawling, global market place’, The no-nonsense guide to the global media, New Internationalist, Oxford, pp. 37–59